/* =====================================================================
   Upstate Web Works — agency-tier landing
   Palette:
     Deep teal   #0a3d40 / #0f5257 / #157a80
     Sunrise     #e8825e / #f0987a / #ffd7a5
     Cream       #f7f2e7 / #efe8d5
     Ink         #0a1f22 / #14343a
   Type:
     Display:    "Fraunces" (variable serif with optical sizing)
     Body:       "Inter" (variable sans)
   ===================================================================== */

:root {
  /* brand */
  --c-primary:      #0f5257;
  --c-primary-hi:   #157a80;
  --c-primary-lo:   #0a3d40;
  --c-primary-deep: #0a1f22;

  --c-accent:       #e8825e;
  --c-accent-hi:    #f0987a;
  --c-accent-lo:    #d16a48;
  --c-accent-glow:  rgba(232, 130, 94, 0.35);

  /* neutrals - light theme */
  --c-bg:           #f7f2e7;
  --c-bg-hi:        #ffffff;
  --c-bg-soft:      #efe8d5;
  --c-bg-tinted:    #f2ebd8;
  --c-fg:           #1a1a1a;
  --c-fg-mid:       #40474a;
  --c-fg-dim:       #6b7275;
  --c-border:       rgba(15, 82, 87, 0.14);
  --c-border-soft:  rgba(15, 82, 87, 0.08);
  --c-shadow:       rgba(15, 82, 87, 0.10);
  --c-shadow-lg:    rgba(15, 82, 87, 0.18);

  /* dark hero */
  --c-hero-bg:      #0a1f22;
  --c-hero-bg-hi:   #14343a;
  --c-hero-fg:      rgba(255, 255, 255, 0.94);
  --c-hero-fg-mid:  rgba(255, 255, 255, 0.72);
  --c-hero-fg-dim:  rgba(255, 255, 255, 0.55);
  --c-hero-border:  rgba(255, 255, 255, 0.10);

  /* type */
  --font-display: "Fraunces", "Iowan Old Style", "Georgia", "Times New Roman", serif;
  --font-sans:    "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI",
                  "Helvetica Neue", Arial, sans-serif;
  --font-mono:    ui-monospace, "SF Mono", Menlo, Consolas, monospace;

  /* layout */
  --wrap-max:      1180px;
  --wrap-max-narrow: 960px;
  --radius:        16px;
  --radius-sm:     10px;
  --radius-lg:     22px;

  /* motion */
  --ease-out:      cubic-bezier(0.16, 1, 0.3, 1);
  --ease-in-out:   cubic-bezier(0.65, 0, 0.35, 1);
  --dur-fast:      140ms;
  --dur-med:       260ms;
  --dur-slow:      520ms;
}

/* ---------- reset ---------- */
* { box-sizing: border-box; }
html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
  scroll-padding-top: 90px;
}
body {
  margin: 0;
  font-family: var(--font-sans);
  font-size: 17px;
  line-height: 1.6;
  color: var(--c-fg);
  background: var(--c-bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
  font-feature-settings: "ss01", "cv11";
}
img { max-width: 100%; height: auto; display: block; }
a { color: var(--c-primary); }
a:hover { color: var(--c-primary-hi); }
button { font-family: inherit; }

.wrap {
  width: 100%;
  max-width: var(--wrap-max);
  margin: 0 auto;
  padding: 0 24px;
}

/* ---------- selection ---------- */
::selection {
  background: var(--c-accent);
  color: #fff;
}


/* =====================================================================
   ANNOUNCEMENT BAR
   ===================================================================== */
.announce {
  background: linear-gradient(90deg, var(--c-primary-deep) 0%, var(--c-primary-lo) 55%, var(--c-accent-lo) 100%);
  color: #fff;
  padding: 10px 0;
  font-size: 14px;
  position: relative;
  z-index: 30;
}
.announce-wrap {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 14px;
  flex-wrap: wrap;
}
.announce-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #ffd7a5;
  box-shadow: 0 0 0 0 rgba(255, 215, 165, 0.7);
  animation: pulse 2.4s ease-out infinite;
  display: inline-block;
}
@keyframes pulse {
  0%   { box-shadow: 0 0 0 0 rgba(255, 215, 165, 0.55); }
  70%  { box-shadow: 0 0 0 10px rgba(255, 215, 165, 0); }
  100% { box-shadow: 0 0 0 0 rgba(255, 215, 165, 0); }
}
.announce-text {
  font-weight: 500;
  letter-spacing: 0.005em;
}
.announce-text strong { font-weight: 700; }
.announce-cta {
  color: #fff;
  text-decoration: none;
  font-weight: 600;
  border-bottom: 1px solid rgba(255, 255, 255, 0.4);
  padding-bottom: 1px;
  transition: border-color var(--dur-fast) var(--ease-out);
}
.announce-cta:hover {
  color: #fff;
  border-bottom-color: #fff;
}
@media (max-width: 640px) {
  .announce { padding: 8px 0; font-size: 13px; }
  .announce-wrap { gap: 8px; }
}


/* =====================================================================
   HEADER
   ===================================================================== */
.site-header {
  background: rgba(10, 31, 34, 0.72);
  border-bottom: 1px solid rgba(255, 255, 255, 0.08);
  position: sticky;
  top: 0;
  z-index: 20;
  backdrop-filter: saturate(1.4) blur(14px);
  -webkit-backdrop-filter: saturate(1.4) blur(14px);
  color: #fff;
}
.header-wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 72px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  text-decoration: none;
  color: #fff;
  font-weight: 700;
  font-size: 17px;
  letter-spacing: -0.015em;
}
.brand-mark {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  filter: drop-shadow(0 2px 6px rgba(232, 130, 94, 0.35));
}
.brand-name { white-space: nowrap; }
.nav {
  display: flex;
  align-items: center;
  gap: 28px;
}
.nav a {
  text-decoration: none;
  color: rgba(255, 255, 255, 0.72);
  font-weight: 500;
  font-size: 14.5px;
  transition: color var(--dur-fast) var(--ease-out);
}
.nav a:hover { color: #fff; }
.nav-cta {
  padding: 9px 16px;
  border-radius: 999px;
  background: linear-gradient(135deg, var(--c-primary-hi), var(--c-accent));
  color: #fff !important;
  font-weight: 600 !important;
  font-size: 14px !important;
  box-shadow: 0 4px 14px rgba(232, 130, 94, 0.30);
  transition: transform var(--dur-fast) var(--ease-out), box-shadow var(--dur-fast) var(--ease-out) !important;
}
.nav-cta:hover {
  transform: translateY(-1px);
  box-shadow: 0 8px 20px rgba(232, 130, 94, 0.42);
}
@media (max-width: 720px) {
  .nav a:not(.nav-cta) { display: none; }
  .header-wrap { height: 64px; }
}


/* =====================================================================
   HERO — dark, generative, animated
   ===================================================================== */
.hero {
  position: relative;
  isolation: isolate;
  padding: 96px 0 24px;
  background: var(--c-hero-bg);
  color: var(--c-hero-fg);
  overflow: hidden;
}
.hero-bg {
  position: absolute;
  inset: 0;
  z-index: -1;
  overflow: hidden;
}
.hero-bg-grid {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,255,255,0.045) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,0.045) 1px, transparent 1px);
  background-size: 44px 44px;
  mask-image: radial-gradient(ellipse 90% 70% at 50% 30%, #000 40%, transparent 90%);
  -webkit-mask-image: radial-gradient(ellipse 90% 70% at 50% 30%, #000 40%, transparent 90%);
}
.hero-bg-glow {
  position: absolute;
  width: 720px;
  height: 720px;
  border-radius: 50%;
  filter: blur(90px);
  opacity: 0.55;
}
.hero-bg-glow-a {
  top: -280px;
  right: -160px;
  background: radial-gradient(circle, var(--c-accent) 0%, transparent 65%);
  animation: floatA 22s ease-in-out infinite alternate;
}
.hero-bg-glow-b {
  bottom: -320px;
  left: -180px;
  width: 820px;
  height: 820px;
  background: radial-gradient(circle, var(--c-primary-hi) 0%, transparent 65%);
  opacity: 0.45;
  animation: floatB 26s ease-in-out infinite alternate;
}
.hero-bg-noise {
  position: absolute;
  inset: 0;
  opacity: 0.05;
  mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='240' height='240' viewBox='0 0 240 240'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 1  0 0 0 0 1  0 0 0 0 1  0 0 0 0.5 0'/></filter><rect width='240' height='240' filter='url(%23n)'/></svg>");
}
@keyframes floatA {
  0%   { transform: translate3d(0, 0, 0) scale(1); }
  100% { transform: translate3d(-40px, 30px, 0) scale(1.08); }
}
@keyframes floatB {
  0%   { transform: translate3d(0, 0, 0) scale(1); }
  100% { transform: translate3d(60px, -40px, 0) scale(1.06); }
}

.hero-wrap {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr);
  gap: 56px;
  align-items: center;
  padding-top: 20px;
}
@media (max-width: 980px) {
  .hero { padding-top: 64px; }
  .hero-wrap { grid-template-columns: 1fr; gap: 40px; }
}

.eyebrow, .section-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 12px;
  color: var(--c-accent-hi);
  font-weight: 700;
  margin: 0 0 20px;
}
.hero .eyebrow { color: var(--c-accent-hi); }
.eyebrow-pip {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--c-accent);
  box-shadow: 0 0 0 4px rgba(232, 130, 94, 0.16);
}

.display, .hero h1 {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-weight: 500;
  font-size: clamp(38px, 6.4vw, 76px);
  line-height: 1.02;
  letter-spacing: -0.032em;
  margin: 0 0 24px;
  color: #fff;
  font-variation-settings: "opsz" 96;
}
.display .text-highlight, .section-title .text-highlight {
  background: linear-gradient(120deg, var(--c-accent) 0%, var(--c-accent-hi) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  font-style: italic;
  font-weight: 600;
  font-variation-settings: "opsz" 144;
}

/* rotator (animated word) */
.rotator {
  display: inline-flex;
  vertical-align: baseline;
  overflow: hidden;
  height: 1.02em;
  padding-right: 0.06em;
  padding-bottom: 0.14em;
  position: relative;
  color: var(--c-accent);
  font-style: italic;
  font-weight: 600;
  font-variation-settings: "opsz" 144;
  min-width: 3.6ch;
}
.rotator-track {
  display: flex;
  flex-direction: column;
  transition: transform 620ms var(--ease-in-out);
}
.rotator-word {
  display: block;
  line-height: 1.02;
  white-space: nowrap;
  background: linear-gradient(120deg, var(--c-accent-hi) 0%, #ffd7a5 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.lede {
  font-size: clamp(17px, 1.4vw, 19px);
  color: var(--c-hero-fg-mid);
  max-width: 60ch;
  margin: 0 0 32px;
  line-height: 1.62;
}
.lede strong {
  color: #fff;
  font-weight: 600;
}

.hero-cta {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-bottom: 32px;
}
.hero-meta {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 8px 22px;
  color: var(--c-hero-fg-dim);
  font-size: 13.5px;
}
.hero-meta li {
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.hero-meta strong { color: rgba(255,255,255,0.92); font-weight: 600; }
.hero-meta-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--c-accent);
}


/* =====================================================================
   BUTTONS
   ===================================================================== */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  padding: 13px 22px;
  border-radius: 999px;
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 15px;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform var(--dur-fast) var(--ease-out),
              background var(--dur-med) var(--ease-out),
              border-color var(--dur-med) var(--ease-out),
              box-shadow var(--dur-med) var(--ease-out);
  letter-spacing: -0.005em;
}
.btn:active { transform: translateY(1px); }
.btn-arrow {
  display: inline-block;
  transition: transform var(--dur-med) var(--ease-out);
}
.btn:hover .btn-arrow { transform: translateX(3px); }

.btn-primary {
  background: linear-gradient(135deg, var(--c-primary-hi) 0%, var(--c-accent) 100%);
  color: #fff;
  box-shadow: 0 8px 22px rgba(232, 130, 94, 0.32), 0 2px 6px rgba(10, 31, 34, 0.20);
}
.btn-primary:hover {
  color: #fff;
  transform: translateY(-2px);
  box-shadow: 0 14px 32px rgba(232, 130, 94, 0.42), 0 4px 10px rgba(10, 31, 34, 0.28);
}

.btn-ghost {
  background: transparent;
  color: var(--c-hero-fg);
  border-color: rgba(255, 255, 255, 0.20);
  backdrop-filter: blur(6px);
}
.btn-ghost:hover {
  background: rgba(255, 255, 255, 0.05);
  border-color: rgba(255, 255, 255, 0.35);
  color: #fff;
}
/* on light sections, ghost re-tunes */
.section-features .btn-ghost,
.section-pricing .btn-ghost,
.section-steps .btn-ghost,
.section-contact .btn-ghost {
  color: var(--c-primary);
  border-color: var(--c-primary);
}
.section-features .btn-ghost:hover,
.section-pricing .btn-ghost:hover,
.section-steps .btn-ghost:hover,
.section-contact .btn-ghost:hover {
  background: rgba(15, 82, 87, 0.06);
}

.btn-block { width: 100%; }
.btn-big { padding: 15px 24px; font-size: 16px; }


/* =====================================================================
   HERO PREVIEW CARD — the reciprocity visual anchor
   ===================================================================== */
.hero-preview {
  position: relative;
  perspective: 1400px;
}
.hero-preview-frame {
  background: linear-gradient(180deg, rgba(255,255,255,0.06) 0%, rgba(255,255,255,0.02) 100%);
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: var(--radius-lg);
  padding: 0;
  box-shadow:
    0 30px 80px rgba(0, 0, 0, 0.45),
    0 8px 20px rgba(0, 0, 0, 0.25),
    inset 0 1px 0 rgba(255, 255, 255, 0.08);
  overflow: hidden;
  transform: rotateY(-6deg) rotateX(3deg);
  transform-origin: 60% 50%;
  transition: transform var(--dur-slow) var(--ease-out);
}
@media (max-width: 980px) {
  .hero-preview-frame { transform: none; }
}
.hero-preview:hover .hero-preview-frame {
  transform: rotateY(-4deg) rotateX(2deg) translateY(-4px);
}
.hero-preview-chrome {
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 10px 14px;
  background: rgba(255,255,255,0.04);
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.chrome-dot {
  width: 10px;
  height: 10px;
  border-radius: 50%;
  display: inline-block;
}
.chrome-dot--r { background: #ff5f57; }
.chrome-dot--y { background: #febc2e; }
.chrome-dot--g { background: #28c840; }
.chrome-url {
  margin-left: 14px;
  padding: 4px 12px;
  border-radius: 999px;
  background: rgba(255,255,255,0.06);
  color: rgba(255,255,255,0.6);
  font-family: var(--font-mono);
  font-size: 11px;
  display: inline-flex;
  align-items: center;
  gap: 6px;
}
.hero-preview-body {
  padding: 24px 22px 22px;
  background: linear-gradient(180deg, #ffffff 0%, #f7f2e7 100%);
  color: #1a1a1a;
  position: relative;
  min-height: 380px;
}
.hpb-hero { margin-bottom: 18px; }
.hpb-eyebrow {
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 10px;
  color: var(--c-accent);
  font-weight: 700;
  margin-bottom: 8px;
}
.hpb-title {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 24px;
  line-height: 1.06;
  letter-spacing: -0.02em;
  color: var(--c-primary-lo);
  margin-bottom: 14px;
  font-variation-settings: "opsz" 144;
}
.hpb-title-line { display: block; }
.hpb-title-accent {
  background: linear-gradient(120deg, var(--c-accent) 0%, var(--c-accent-hi) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  font-style: italic;
  font-weight: 600;
}
.hpb-cta-row {
  display: flex;
  gap: 8px;
}
.hpb-btn {
  padding: 7px 12px;
  border-radius: 999px;
  font-size: 11px;
  font-weight: 600;
  display: inline-block;
}
.hpb-btn-primary {
  background: linear-gradient(135deg, var(--c-primary-hi), var(--c-accent));
  color: #fff;
}
.hpb-btn-ghost {
  border: 1px solid var(--c-border);
  color: var(--c-primary);
}
.hpb-grid {
  margin-top: 20px;
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 8px;
}
.hpb-card {
  background: rgba(15, 82, 87, 0.04);
  border-radius: 10px;
  padding: 10px;
  display: flex;
  flex-direction: column;
  gap: 6px;
}
.hpb-card-icon {
  width: 22px;
  height: 22px;
  border-radius: 6px;
  background: linear-gradient(135deg, var(--c-primary-hi), var(--c-accent));
  opacity: 0.85;
}
.hpb-card-lines { display: flex; flex-direction: column; gap: 4px; }
.hpb-card-lines span {
  height: 4px;
  border-radius: 2px;
  background: rgba(15, 82, 87, 0.18);
}
.hpb-card-lines span:nth-child(2) { width: 60%; }
.hpb-live-badge {
  position: absolute;
  bottom: 14px;
  right: 14px;
  background: #fff;
  border: 1px solid var(--c-border);
  padding: 6px 10px;
  border-radius: 999px;
  font-size: 11px;
  font-weight: 500;
  color: var(--c-fg-mid);
  display: inline-flex;
  align-items: center;
  gap: 6px;
  box-shadow: 0 4px 14px rgba(15, 82, 87, 0.14);
}
.hpb-live-badge em {
  font-style: normal;
  color: var(--c-accent);
  font-weight: 700;
}
.hpb-live-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: #22c55e;
  box-shadow: 0 0 0 3px rgba(34, 197, 94, 0.20);
  animation: pulse 2.4s ease-out infinite;
}

/* floating stat card */
.hero-stat {
  position: absolute;
  top: -18px;
  left: -22px;
  background: #fff;
  border-radius: 14px;
  padding: 12px 16px;
  box-shadow: 0 20px 40px rgba(0, 0, 0, 0.35), 0 4px 10px rgba(0, 0, 0, 0.20);
  animation: floatCard 5s var(--ease-in-out) infinite alternate;
  z-index: 2;
}
@keyframes floatCard {
  0%   { transform: translateY(0); }
  100% { transform: translateY(-6px); }
}
.hero-stat-num {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 34px;
  line-height: 1;
  color: var(--c-primary-lo);
  letter-spacing: -0.03em;
  font-variation-settings: "opsz" 144;
}
.hero-stat-num span {
  font-size: 16px;
  color: var(--c-accent);
  margin-left: 2px;
}
.hero-stat-label {
  font-size: 11px;
  color: var(--c-fg-dim);
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-weight: 600;
  margin-top: 4px;
}
@media (max-width: 980px) {
  .hero-stat { left: auto; right: 16px; top: -14px; }
}


/* =====================================================================
   TRUST BAR
   ===================================================================== */
.trust-bar-wrap {
  margin-top: 72px;
  padding-top: 32px;
  border-top: 1px solid var(--c-hero-border);
  padding-bottom: 8px;
}
.trust-bar-eyebrow {
  text-align: center;
  text-transform: uppercase;
  letter-spacing: 0.14em;
  font-size: 12px;
  color: var(--c-hero-fg-dim);
  font-weight: 600;
  margin: 0 0 16px;
}
.trust-bar {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px 12px;
}
.trust-bar li {
  padding: 8px 14px;
  border: 1px solid rgba(255, 255, 255, 0.10);
  border-radius: 999px;
  color: var(--c-hero-fg-mid);
  font-size: 13px;
  font-weight: 500;
  background: rgba(255, 255, 255, 0.02);
  transition: transform var(--dur-fast) var(--ease-out), border-color var(--dur-fast) var(--ease-out);
}
.trust-bar li:hover {
  transform: translateY(-1px);
  border-color: rgba(232, 130, 94, 0.4);
  color: #fff;
}


/* =====================================================================
   SECTIONS — generic
   ===================================================================== */
.loss, .proof, .section-features, .section-pricing, .section-steps, .section-contact {
  padding: 100px 0;
  position: relative;
}
@media (max-width: 720px) {
  .loss, .proof, .section-features, .section-pricing, .section-steps, .section-contact {
    padding: 72px 0;
  }
}

.loss           { background: var(--c-bg); }
.proof          { background: var(--c-bg-hi); }
.section-features { background: var(--c-bg); }
.section-pricing  { background: var(--c-bg-hi); position: relative; }
.section-steps    { background: var(--c-bg-tinted); }
.section-contact  { background: var(--c-bg); }

.section-head {
  display: grid;
  grid-template-columns: minmax(0, 1.4fr) minmax(0, 1fr);
  align-items: end;
  gap: 40px;
  margin-bottom: 48px;
}
.section-head--center {
  grid-template-columns: 1fr;
  text-align: center;
  justify-items: center;
  gap: 12px;
  margin-bottom: 40px;
}
@media (max-width: 780px) {
  .section-head { grid-template-columns: 1fr; gap: 16px; margin-bottom: 36px; }
}
.section-title {
  font-family: var(--font-display);
  font-optical-sizing: auto;
  font-weight: 500;
  font-size: clamp(28px, 3.6vw, 46px);
  line-height: 1.08;
  letter-spacing: -0.028em;
  color: var(--c-primary-deep);
  margin: 0 0 12px;
  font-variation-settings: "opsz" 96;
  max-width: 22ch;
}
.section-title-dim {
  color: var(--c-fg-dim);
  display: inline;
}
.section-head--center .section-title { max-width: none; }
.section-sub {
  color: var(--c-fg-mid);
  max-width: 62ch;
  margin: 0 0 40px;
  font-size: 17px;
  line-height: 1.62;
}
.section-sub--head { margin: 0; align-self: end; }
.section-sub--center { text-align: center; max-width: 58ch; margin: 12px auto 0; }

.footnote {
  font-size: 12.5px;
  color: var(--c-fg-dim);
  margin: 32px 0 0;
  line-height: 1.55;
  max-width: 68ch;
}
.footnote-ref {
  color: var(--c-accent);
  font-weight: 700;
  vertical-align: super;
  font-size: 0.75em;
  margin-left: 2px;
}


/* =====================================================================
   LOSS AVERSION SECTION
   ===================================================================== */
.loss-wrap { position: relative; }
.loss-copy { max-width: 66ch; margin: 0 auto 40px; text-align: center; }
.loss .section-title { max-width: none; }
.loss .section-eyebrow { justify-content: center; }
.loss .section-sub { text-align: center; margin: 12px auto 0; max-width: 60ch; }

.loss-versus {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: stretch;
  gap: 20px;
  margin-top: 40px;
}
@media (max-width: 780px) {
  .loss-versus { grid-template-columns: 1fr; }
}
.versus-card {
  padding: 28px 28px 24px;
  border-radius: var(--radius);
  border: 1px solid var(--c-border);
  background: var(--c-bg-hi);
  box-shadow: 0 8px 24px var(--c-shadow);
}
.versus-tag {
  display: inline-block;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 11px;
  font-weight: 700;
  padding: 5px 10px;
  border-radius: 999px;
  margin-bottom: 16px;
}
.versus-bad {
  background:
    radial-gradient(400px 200px at 100% 0%, rgba(220, 70, 60, 0.05), transparent 70%),
    var(--c-bg-hi);
  border-color: rgba(220, 70, 60, 0.18);
}
.versus-bad .versus-tag {
  background: rgba(220, 70, 60, 0.10);
  color: #b23a2f;
}
.versus-good {
  background:
    radial-gradient(400px 200px at 0% 0%, rgba(15, 82, 87, 0.06), transparent 70%),
    var(--c-bg-hi);
  border-color: rgba(15, 82, 87, 0.20);
}
.versus-good .versus-tag {
  background: rgba(15, 82, 87, 0.10);
  color: var(--c-primary);
}
.versus-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 10px;
}
.versus-list li {
  display: flex;
  align-items: start;
  gap: 10px;
  font-size: 15px;
  color: var(--c-fg);
  line-height: 1.5;
}
.v-mark {
  flex: 0 0 20px;
  width: 20px;
  height: 20px;
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 11px;
  font-weight: 700;
  margin-top: 2px;
}
.v-mark-bad {
  background: rgba(220, 70, 60, 0.12);
  color: #b23a2f;
}
.v-mark-good {
  background: rgba(15, 82, 87, 0.12);
  color: var(--c-primary);
}
.versus-arrow {
  align-self: center;
  color: var(--c-accent);
  padding: 0 4px;
}
@media (max-width: 780px) {
  .versus-arrow { transform: rotate(90deg); justify-self: center; }
}


/* =====================================================================
   PROOF / TESTIMONIALS
   ===================================================================== */
.testimonials {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-top: 32px;
}
@media (max-width: 900px) { .testimonials { grid-template-columns: 1fr; } }

.testimonial {
  margin: 0;
  background: var(--c-bg);
  border: 1px solid var(--c-border);
  border-radius: var(--radius);
  padding: 28px 26px 22px;
  position: relative;
  transition: transform var(--dur-med) var(--ease-out), box-shadow var(--dur-med) var(--ease-out);
}
.testimonial::before {
  content: "\201C";
  position: absolute;
  top: 12px;
  right: 22px;
  font-family: var(--font-display);
  font-size: 68px;
  line-height: 1;
  color: var(--c-accent);
  opacity: 0.22;
  font-weight: 700;
}
.testimonial:hover {
  transform: translateY(-3px);
  box-shadow: 0 14px 30px var(--c-shadow-lg);
}
.testimonial blockquote {
  margin: 0 0 20px;
  font-size: 15.5px;
  line-height: 1.6;
  color: var(--c-fg);
  font-family: var(--font-display);
  font-weight: 400;
  font-variation-settings: "opsz" 20;
}
.testimonial blockquote strong { color: var(--c-primary-lo); font-weight: 600; }
.testimonial figcaption {
  display: flex;
  align-items: center;
  gap: 12px;
  padding-top: 16px;
  border-top: 1px dashed var(--c-border);
}
.t-avatar {
  flex: 0 0 40px;
  width: 40px;
  height: 40px;
  border-radius: 50%;
  color: #fff;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-size: 15px;
  font-family: var(--font-display);
  letter-spacing: -0.01em;
}
.t-avatar-a { background: linear-gradient(135deg, #0f5257, #157a80); }
.t-avatar-b { background: linear-gradient(135deg, #e8825e, #f0987a); }
.t-avatar-c { background: linear-gradient(135deg, #0a3d40, #e8825e); }
.t-attr { display: flex; flex-direction: column; }
.t-name {
  font-size: 14px;
  font-weight: 600;
  color: var(--c-fg);
}
.t-loc {
  font-size: 12.5px;
  color: var(--c-fg-dim);
}


/* =====================================================================
   FEATURES GRID
   ===================================================================== */
.feature-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
@media (max-width: 900px) { .feature-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .feature-grid { grid-template-columns: 1fr; } }
.feature {
  background: var(--c-bg-hi);
  border: 1px solid var(--c-border);
  border-radius: var(--radius);
  padding: 28px 26px;
  transition: transform var(--dur-med) var(--ease-out),
              box-shadow var(--dur-med) var(--ease-out),
              border-color var(--dur-med) var(--ease-out);
  position: relative;
  overflow: hidden;
}
.feature::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: linear-gradient(90deg, var(--c-primary) 0%, var(--c-accent) 100%);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform var(--dur-slow) var(--ease-out);
}
.feature:hover {
  transform: translateY(-3px);
  border-color: rgba(15, 82, 87, 0.24);
  box-shadow: 0 18px 40px var(--c-shadow-lg);
}
.feature:hover::before { transform: scaleX(1); }
.feature-icon {
  width: 44px;
  height: 44px;
  border-radius: 12px;
  background: linear-gradient(135deg, rgba(15, 82, 87, 0.08), rgba(232, 130, 94, 0.10));
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--c-primary);
  margin-bottom: 18px;
  transition: transform var(--dur-med) var(--ease-out);
}
.feature:hover .feature-icon { transform: scale(1.08) rotate(-4deg); }
.feature h3 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 20px;
  line-height: 1.2;
  letter-spacing: -0.015em;
  margin: 0 0 10px;
  color: var(--c-primary-deep);
  font-variation-settings: "opsz" 36;
}
.feature p {
  margin: 0;
  color: var(--c-fg-mid);
  font-size: 15px;
  line-height: 1.6;
}


/* =====================================================================
   PRICING
   ===================================================================== */
.anchor-strip {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 24px;
  max-width: 720px;
  margin: 0 auto 44px;
  background: var(--c-bg);
  border: 1px solid var(--c-border);
  border-radius: var(--radius);
  padding: 20px 28px;
}
@media (max-width: 640px) {
  .anchor-strip { grid-template-columns: 1fr; gap: 12px; text-align: center; }
}
.anchor-item { display: flex; flex-direction: column; gap: 4px; }
.anchor-label {
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 11px;
  font-weight: 600;
  color: var(--c-fg-dim);
}
.anchor-price {
  font-family: var(--font-display);
  font-size: 26px;
  font-weight: 600;
  color: var(--c-primary-deep);
  letter-spacing: -0.02em;
  position: relative;
  display: inline-block;
  align-self: start;
}
.anchor-strike .anchor-price {
  color: var(--c-fg-dim);
}
.strike-line {
  position: absolute;
  left: -4px;
  right: -4px;
  top: 55%;
  height: 2px;
  background: var(--c-accent);
  transform: rotate(-6deg);
  border-radius: 2px;
}
.anchor-divider {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 20px;
  color: var(--c-accent);
  font-weight: 500;
}
.anchor-ours .anchor-price {
  background: linear-gradient(120deg, var(--c-primary) 0%, var(--c-accent) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  font-size: 32px;
}

.pricing-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
  max-width: 960px;
  margin: 0 auto;
}
@media (max-width: 780px) { .pricing-grid { grid-template-columns: 1fr; } }
.plan {
  background: var(--c-bg-hi);
  border: 1px solid var(--c-border);
  border-radius: var(--radius);
  padding: 34px 32px 30px;
  display: flex;
  flex-direction: column;
  gap: 22px;
  position: relative;
  transition: transform var(--dur-med) var(--ease-out), box-shadow var(--dur-med) var(--ease-out);
}
.plan:hover {
  transform: translateY(-3px);
  box-shadow: 0 18px 40px var(--c-shadow-lg);
}
.plan-recommended {
  background: linear-gradient(180deg, #ffffff 0%, #fbf7ec 100%);
  border-color: transparent;
  box-shadow: 0 0 0 2px var(--c-primary), 0 20px 44px rgba(15, 82, 87, 0.16);
}
.plan-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  padding: 5px 14px;
  background: linear-gradient(135deg, var(--c-primary-hi), var(--c-accent));
  color: #fff;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border-radius: 999px;
  box-shadow: 0 6px 16px rgba(232, 130, 94, 0.32);
}
.plan-tag {
  text-transform: uppercase;
  letter-spacing: 0.12em;
  font-size: 11px;
  color: var(--c-accent);
  font-weight: 700;
  margin: 0 0 6px;
}
.plan-name {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 26px;
  color: var(--c-primary-deep);
  margin: 0 0 16px;
  letter-spacing: -0.02em;
  line-height: 1.1;
  font-variation-settings: "opsz" 96;
}
.plan-price {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 44px;
  line-height: 1;
  color: var(--c-primary-lo);
  margin: 0;
  display: flex;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 2px;
  letter-spacing: -0.03em;
  font-variation-settings: "opsz" 144;
}
.plan-price-currency { font-size: 22px; margin-right: 2px; color: var(--c-fg-mid); font-weight: 500; }
.plan-price-sep { color: var(--c-fg-dim); margin: 0 4px; font-weight: 400; }
.plan-price-plus { font-size: 24px; margin: 0 6px; color: var(--c-fg-dim); font-weight: 400; }
.plan-price-unit { font-size: 18px; color: var(--c-fg-dim); font-weight: 500; }
.plan-price-sub {
  color: var(--c-fg-dim);
  font-size: 13.5px;
  margin: 8px 0 0;
}
.plan-features {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  gap: 10px;
  flex: 1;
}
.plan-features li {
  position: relative;
  padding-left: 28px;
  font-size: 15px;
  color: var(--c-fg);
  line-height: 1.5;
}
.plan-features li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 4px;
  width: 18px;
  height: 18px;
  border-radius: 50%;
  background:
    radial-gradient(circle at center, rgba(255,255,255,1) 0 3px, transparent 4px),
    linear-gradient(135deg, var(--c-primary-hi), var(--c-accent));
}
.plan-features li::after {
  content: "";
  position: absolute;
  left: 4px;
  top: 8px;
  width: 10px;
  height: 5px;
  border-left: 2px solid #fff;
  border-bottom: 2px solid #fff;
  transform: rotate(-45deg);
}
.plan-cta { margin-top: 8px; }
.plan-fit {
  color: var(--c-fg-dim);
  font-size: 13.5px;
  font-style: italic;
  margin: 0;
  text-align: center;
}

.guarantee {
  display: flex;
  align-items: center;
  gap: 20px;
  max-width: 720px;
  margin: 40px auto 0;
  padding: 22px 26px;
  background: linear-gradient(120deg, rgba(15, 82, 87, 0.05) 0%, rgba(232, 130, 94, 0.06) 100%);
  border: 1px solid rgba(15, 82, 87, 0.12);
  border-radius: var(--radius);
}
.guarantee-icon {
  flex: 0 0 auto;
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: linear-gradient(135deg, var(--c-primary), var(--c-accent));
  color: #fff;
  display: inline-flex;
  align-items: center;
  justify-content: center;
}
.guarantee-title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 20px;
  color: var(--c-primary-deep);
  margin: 0 0 4px;
  letter-spacing: -0.015em;
}
.guarantee-body {
  margin: 0;
  color: var(--c-fg-mid);
  font-size: 15px;
  line-height: 1.5;
}
@media (max-width: 560px) {
  .guarantee { flex-direction: column; align-items: start; }
}


/* =====================================================================
   STEPS
   ===================================================================== */
.steps {
  list-style: none;
  padding: 0;
  margin: 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  counter-reset: step;
  position: relative;
}
@media (max-width: 900px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .steps { grid-template-columns: 1fr; } }
.step {
  background: var(--c-bg-hi);
  border-radius: var(--radius);
  padding: 28px 24px 24px;
  border: 1px solid var(--c-border);
  position: relative;
  overflow: hidden;
  transition: transform var(--dur-med) var(--ease-out), box-shadow var(--dur-med) var(--ease-out);
}
.step:hover {
  transform: translateY(-3px);
  box-shadow: 0 16px 32px var(--c-shadow-lg);
}
.step-num-wrap {
  margin-bottom: 14px;
}
.step-num {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 40px;
  line-height: 1;
  background: linear-gradient(120deg, var(--c-primary) 0%, var(--c-accent) 100%);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  letter-spacing: -0.03em;
  font-variation-settings: "opsz" 144;
}
.step h3 {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 18px;
  margin: 0 0 8px;
  color: var(--c-primary-deep);
  letter-spacing: -0.01em;
  font-variation-settings: "opsz" 36;
}
.step p {
  margin: 0;
  font-size: 14.5px;
  color: var(--c-fg-mid);
  line-height: 1.55;
}


/* =====================================================================
   CONTACT
   ===================================================================== */
.contact-wrap {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: start;
}
@media (max-width: 900px) {
  .contact-wrap { grid-template-columns: 1fr; gap: 40px; }
}
.contact-lede {
  color: var(--c-fg-mid);
  font-size: 17px;
  margin: 0 0 24px;
  line-height: 1.6;
}
.contact-bullets {
  list-style: none;
  padding: 0;
  margin: 24px 0 24px;
  display: grid;
  gap: 12px;
  color: var(--c-fg);
}
.contact-bullets li {
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 15.5px;
  line-height: 1.4;
}
.cb-num {
  flex: 0 0 28px;
  width: 28px;
  height: 28px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--c-primary-hi), var(--c-accent));
  color: #fff;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  font-size: 13px;
  font-weight: 700;
  font-family: var(--font-display);
}
.contact-scarcity {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 10px 14px;
  background: rgba(232, 130, 94, 0.10);
  border: 1px solid rgba(232, 130, 94, 0.30);
  border-radius: 999px;
  color: var(--c-accent-lo);
  font-size: 14px;
  font-weight: 500;
  margin: 8px 0 0;
}
.contact-scarcity strong { color: var(--c-accent-lo); font-weight: 700; }
.scarcity-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--c-accent);
  box-shadow: 0 0 0 4px rgba(232, 130, 94, 0.16);
  animation: pulse 2.4s ease-out infinite;
}

.contact-form {
  background: var(--c-bg-hi);
  border: 1px solid var(--c-border);
  border-radius: var(--radius);
  padding: 32px;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
  box-shadow: 0 12px 30px var(--c-shadow);
  position: relative;
}
@media (max-width: 560px) {
  .contact-form { grid-template-columns: 1fr; padding: 24px; }
}
.field { display: flex; flex-direction: column; gap: 8px; }
.field-full { grid-column: 1 / -1; }
.field label {
  font-size: 12.5px;
  font-weight: 600;
  color: var(--c-fg-mid);
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.field input, .field textarea {
  font: inherit;
  padding: 12px 14px;
  border: 1px solid var(--c-border);
  border-radius: var(--radius-sm);
  background: var(--c-bg);
  color: var(--c-fg);
  transition: border-color var(--dur-fast) var(--ease-out),
              box-shadow var(--dur-fast) var(--ease-out),
              background var(--dur-fast) var(--ease-out);
}
.field input:focus, .field textarea:focus {
  outline: none;
  border-color: var(--c-primary);
  background: #fff;
  box-shadow: 0 0 0 4px rgba(15, 82, 87, 0.14);
}
.field textarea { resize: vertical; min-height: 110px; }
.form-note {
  font-size: 12px;
  color: var(--c-fg-dim);
  margin: 10px 0 0;
  text-align: center;
  line-height: 1.5;
}


/* =====================================================================
   FOOTER
   ===================================================================== */
.site-footer {
  background: linear-gradient(180deg, var(--c-primary-deep) 0%, #061417 100%);
  color: rgba(255,255,255,0.72);
  padding: 56px 0 36px;
  position: relative;
  overflow: hidden;
}
.site-footer::before {
  content: "";
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 1px;
  background: linear-gradient(90deg, transparent 0%, rgba(232, 130, 94, 0.4) 50%, transparent 100%);
}
.footer-wrap {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: start;
  gap: 32px;
  row-gap: 24px;
}
@media (max-width: 720px) {
  .footer-wrap { grid-template-columns: 1fr; }
}
.footer-brand-block {
  display: grid;
  grid-template-columns: auto 1fr;
  align-items: center;
  gap: 8px 12px;
  row-gap: 2px;
}
.footer-brand-block .brand-mark {
  grid-row: 1 / span 2;
  align-self: center;
}
.footer-brand {
  margin: 0;
  font-weight: 700;
  color: #fff;
  font-size: 16px;
  letter-spacing: -0.01em;
}
.footer-tag {
  margin: 0;
  color: rgba(255,255,255,0.55);
  font-size: 13px;
  grid-column: 2;
}
.footer-nav {
  display: flex;
  gap: 22px;
  flex-wrap: wrap;
  align-items: center;
}
.footer-nav a {
  color: rgba(255,255,255,0.72);
  text-decoration: none;
  font-size: 14px;
  font-weight: 500;
  transition: color var(--dur-fast) var(--ease-out);
}
.footer-nav a:hover { color: #fff; }
.footer-copy {
  margin: 0;
  font-size: 12.5px;
  color: rgba(255,255,255,0.42);
  grid-column: 1 / -1;
  padding-top: 24px;
  border-top: 1px solid rgba(255,255,255,0.08);
}


/* =====================================================================
   SCROLL-IN reveal
   ===================================================================== */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 680ms var(--ease-out), transform 680ms var(--ease-out);
  will-change: opacity, transform;
}
.reveal.is-visible {
  opacity: 1;
  transform: none;
}


/* =====================================================================
   REDUCED MOTION
   ===================================================================== */
@media (prefers-reduced-motion: reduce) {
  * {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
    scroll-behavior: auto !important;
  }
  .reveal { opacity: 1; transform: none; }
  .hero-bg-glow-a, .hero-bg-glow-b, .hero-stat, .announce-dot, .scarcity-dot, .hpb-live-dot {
    animation: none !important;
  }
  .rotator {
    height: auto;
  }
  .rotator-track {
    transform: none !important;
  }
  .rotator-word:not(.is-active) { display: none; }
}


/* =====================================================================
   DARK MODE — the hero + footer are already dark; light sections invert
   ===================================================================== */
@media (prefers-color-scheme: dark) {
  :root {
    --c-bg:        #0a1f22;
    --c-bg-hi:     #14343a;
    --c-bg-soft:   #10292e;
    --c-bg-tinted: #0c2529;
    --c-fg:        rgba(255, 255, 255, 0.90);
    --c-fg-mid:    rgba(255, 255, 255, 0.68);
    --c-fg-dim:    rgba(255, 255, 255, 0.48);
    --c-border:      rgba(255, 255, 255, 0.10);
    --c-border-soft: rgba(255, 255, 255, 0.06);
    --c-shadow:      rgba(0, 0, 0, 0.35);
    --c-shadow-lg:   rgba(0, 0, 0, 0.50);
  }
  body { background: var(--c-bg); }
  .section-title, .plan-name, .feature h3, .step h3, .hpb-title, .anchor-price, .guarantee-title {
    color: rgba(255, 255, 255, 0.94);
  }
  .plan-price { color: rgba(255, 255, 255, 0.94); }
  .versus-good, .versus-bad {
    background: var(--c-bg-hi);
  }
  .plan-recommended {
    background: linear-gradient(180deg, #14343a 0%, #10292e 100%);
    box-shadow: 0 0 0 2px var(--c-accent), 0 20px 44px rgba(0, 0, 0, 0.6);
  }
  .plan-recommended .plan-name { color: #fff; }
  .anchor-strip { background: var(--c-bg-hi); }
  .contact-form { background: var(--c-bg-hi); }
  .field input, .field textarea { background: rgba(255,255,255,0.03); color: var(--c-fg); }
  .field input:focus, .field textarea:focus { background: rgba(255,255,255,0.06); }
  .hpb-title { color: var(--c-primary-lo); } /* preview is a light preview inside dark shell */
  .hero-preview-body { background: linear-gradient(180deg, #fff 0%, #f7f2e7 100%); color: #1a1a1a; }
  .hpb-live-badge { background: #fff; color: var(--c-fg-mid); }
}